Media for Social Change
Media acts as a catalyst for social change, spotlighting issues and marginalized voices. With compelling narratives, it reshapes perspectives, empowers communities, and spurs meaningful action. Through journalism, documentaries, and online campaigns, media fuels positive transformations.
We believe that media does not only play an indispensable role as the fourth estate, but it is also a vital instrument for social change.
Together with our media partners, we provide reliable information and raise the public’s awareness, on social issues, by carrying out diversified media campaigns.
3.500.000
Audiences Reached
200
Outreach Events
Media is the most powerful tool of communication. It can educate, inform, inspire, and motivate. It has the power to bring about change.” – Shehbaz Sharif
Vital Instruments for Social Change
Communication Channels
We use all communication channels including broadcast, print, digital, outdoor, new and traditional media and outreach events.
Community Focused
We listen to people’s needs, take a community focused approach and use creative designs and technology to solve the most critical problems and produce tailor made campaigns which are result oriented.
Lasting Effects
Throughout the years we have built extensive capabilities in audience engagement and locally grounded media content to deliver strong and effective campaigns.
Multi-Channeled campaigns
People consume information differently. It is vital to recognize the demographic and socio-economic differences in the Somali context (i.e: low literacy levels, nomadic/rural vs. urban, internet access etc). We use a mixture of different communication channels, to effectively reach audience. These channels including broadcast, print, digital, outdoor, new and traditional media and offline outreach events. We determine the right channels through an intensive audience analyses in combination with our in-depth understanding of the context.
Community Focused
We listen to people’s needs, take a community focused approach and use creative designs and technology to solve the most critical problems and produce tailor made campaigns which are result oriented. All our media campaigns are locally contextualized and are aligned to specific local norm, languages and behaviours. We work closely with our media partners. We believe that together, we can inform and educate the public more effectively. Our Hirad network consist of 35 radio stations, and 12 TV stations. Through the Hirad Network we are able to disseminate campaigns in the most remote areas through trusted media channels.
35
Radio Stations
12
TV Stations
Two-way communication
Throughout the years we have built extensive capabilities in audience engagement and locally grounded media content to deliver strong and effective campaigns. We believe in fundamental principle of communicating with your audience. We value the richness of feedback from our audience. There for all our channels are designed to be two-way. This makes it possible to measure the effect of our campaigns. We have developed unique systems to communicate with our audience. Our URview system integrates mobile SMS technology with IVR (Interactive Voice Response)
