TERMS OF REFERENCE for a Two Week Training for bloggers and/or net-citizens

About Media INK

Established as the first Somali media development organization, Media INK is a spin-off of Free Press Unlimited. Media INK endeavours to foster press freedom and access to credible information while at the same time working with other key stakeholders to work towards a just society through the creation of avenues that contribute towards media professionalism and accountability.

Media INK believes that the media plays a crucial role as information provider, discussion platform and a means for empowerment of underrepresented groups, such as women. Media should be a facilitator for democracy, a watchdog and an advocate for an inclusive society in which human rights are respected.

Informing the public is no longer the exclusive domain of journalists and media outlets. With modern technology, comes the ability to communicate instantly, share stories and events as the unfold. Social media has enabled the public to express their opinions, share information and reach large number of people. People active in this forum are revered to as bloggers and/or net-citizens active in this fora. The impact of these citizens is tremendous and require understanding of the role and responsibilities that come along with it.

Background on the training

Media INK if offering a unique opportunity for Somali bloggers and/or net-citizens to participate in a two weeks training in storytelling and social media campaign. The purpose of this training is to strengthen the capacity of bloggers and/or net-citizens to identify stories of social affairs and write issues of governance, accountability, corruption, and misuse of power and to structure powerful stories in fresh and engaging ways. The training will took place Media INK training center in Hargiesa, Somaliland.

Objectives of the training

This course focuses on the role of bloggers and/or net-citizens by differentiating between objectivity and subjectivity. It also strengthens your capacity to improve your writing skills both online and on print. The participants will also learn how to adopt storytelling as a skill. How they can write for a target audience and to use different platforms of social media.


The course teaches bloggers and/or net-citizens basic understanding of storytelling methods so that they can identify and write compelling stories on critical issues that have impact in society. Participants will:

  • Understand how to research and structure a story
  • Understand how to use Social media for media Campaign
  • Use different social media platform
  • Story telling

Eligibility Criteria

  • Must be active on social media for at least 1 year
  • Be interested in and actively involved in Social issues
  • Have writen at least 4 social issue stories in the last year
  • Willingness to be blogger
  • Knowledge of using Microsoft office applications
  • Experience in writing stories on social issues


You can apply this course by submitting your CV, Cover letter, at least two own productions of relevant material, support documents. Please send this material to training@media-ink.org no later than 10 April 2019 Media INK will short list candidates that best meet these criteria. The final selection will be based upon an interview with the short listed candidates. All cost for the training will be covered for the selected participant. These cost include travel, transportation and training cost. In addition, lunch and sustenance will be provided.